Sunday, May 27, 2012

The Weekly Cup: Diane von Furstenberg

Free-spirited, California girl, chic, carefree, fashion-forward, adventurous; these are all words that describe designer Diane von Furstenberg.  Known for her flattering dress designs and fashionable prints, her pieces easily transition from day to night - perfect for the independant girl on the go.

A common misconception of this label is that Diane von Furstenberg is the name of the Belgian-American designer, when in fact her real name is Diane Simone Michelle Halfin.  She formerly named her line Diane, Princess of Furstenberg because she was married to Prince Egon of Furstenberg.  They later divorced in 1972 and was she not legally allowed to use the title "Princess" so she relaunched her brand in 1997 as Diane von Furstenberg, with the introduction of her famous wrap dress.

DVF began designing women's clothing in 1970 with a $30,000 investment.  She is quoted saying, "The minute I knew I was about to be Egon's wife, I decided to have a career.  I wanted to be someone of my own, and not just a plain little girl who got married beyond her desserts."  And she did just that.  Take a look below the amazing color and design her Spring/Summer 2012 line holds.

My favorite looks from this season are the top left corner and the bottom right corner.  The black and white mixed print wrap dress is so chic - classy meets sexy.  This is truly a dress that is versatile for any occasion. The bottom right look is dreamy with the mint green cropped trousers and knit floral top - a look I am absolutely going to try out this spring and summer.  As for the rest of the pieces - pure magic. The femininity of the prints show Diane's true independence and talent for designing clothing for a woman's figure.

If her designs aren't enough check out her amazing fragrance released just this fall.  Also, check out this video to hear her inspiring words on what a fragrance should be.  

"Simplicity and sexiness, that's what people want.  At a price that's not outrageous."  Diane von Furstenberg may be purchased on her website, Nordstrom, Saks, Barney's, Shopbop, and other luxury retailers.

**Sources from Voguepedia.  

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